Digital Marketing
The Digital Marketing module covers the main concepts and skills of digital marketing, such as creating a web presence, optimising content for search engines, using social media platforms, selling online, different types of advertising, as well as monitoring and improving campaigns using analytics.
Digital marketing is a growing sector and workers with these skills are in demand. As businesses access new markets through online channels, they need employees who can help to build their online trading and commerce capabilities.
This module is suitable for a wide range of candidates; for example, entrepreneurs, employees of small- and medium- sized enterprises, students, and marketing professionals who want to build and certify their digital marketing skills.
Module overview
| Category | Skill set |
|---|---|
| Digital marketing concepts |
|
| Web presence |
|
| Social media setup |
|
| Social media management |
|
| Online marketing and advertising |
|
| Analytics |
|